NO THIS IS NOT A BELATED APRIL FOOL'S JOKE

NEW YORK, April 2, 2014 /PRNewswire/ -- The Miss Universe Organization and Farouk Systems, Inc. announced today that the two internationally recognized beauty brands have partnered to create the first hair care line together named Miss Universe Style Illuminate by CHI. The line will hit shelves April 22nd and be exclusively sold at beauty chain superstore ULTA in the United States.